A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-01-03. Making acuaintance with French
| Agency | Made advertising agency |
| Creative head | Tatyana Kokuseva |
| Author of idea | Dmitry Legotin |
| Series | French without dictionary |
| Product | French cheese |
| Description | The idea of our advertising campaign, named “French without dictionary” is that French cheese helps to understand France. What qualities does France have? It`s exquisite, piquant, unique. All these qualities are reflected in French cheese. But the most important is surprising and unique taste. French means created with taste. French means tasty. If you have French cheese on your table – you have good taste. Our campaign consists from the series of layouts-situations. Meeting with friends, dating, being at official reception – any event can have a crape of well-known Parisien elegance with French cheese. We`ve chosen black and white graphics for our campaign visualizing, as it clearly shows style. And though it gives a hint of typically French style, the situations themselves are international, which helps Russian consumers to be closer to French cheese. |
| Team members | creative director - Tatyana Kokuseva, art director - Dmitry Legotin, designer - Pavel Kalinin |
