A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-05-09. Very Homy Furniture. Cat
| Agency | Publicis Visage |
| Creative head | Olesya Drashkaba |
| Author of idea | Vlad Voytsekhovskiy, Tania Yakunova |
| Series | Printed campaign for TM "Format" furniture manufacturer. A series of works of "Dog" and "Cat" |
| Product | Custom-built furniture |
| Description | Format is a small company producing furniture with low brand awareness on the market. Big part of the business is aimed at the production of custom-built furniture. Problem: The market is crowded by undifferentiated furniture producers promotional materials. It’s not easy for small company with limited budget to declare itself among all this advertising flood. Task: Create image-building print campaign that would stand out and distinctly separated Format from competitors, create the image of "the best home furniture." Solution: The main competitive advantage of the company is that furniture can be custom-built. This means that it is unique, "only yours" and it will be created specifically for your home. As a creative platform for the brand was chosen the idea based on the fact that the Format furniture is so perfect for home that it will become your new family pet. Text translation: Very Homy Furniture Custom-built furniture |
| Team members | Creative Director: Olesya Drashkaba Art-Director: Vlad Voytsekhovskiy Copywriter: Tania Yakunova Designer: Oleg Boyko |
