A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-10-17. Air Guitar

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaAlex Shifrin, Sergey Sidorov
SeriesAir Guitar
ProductAir Guitar Russia
DescriptionAny guitar aficionado knows that a vintage guitar is always a more sought after prize than just a regular guitar. Well, this is certainly no different to the Air Guitar fan. Consequently, we scoured the continents in search of the most impressive collection of vintage Air Guitars out there. Air Guitars come from the fans, and not the stars. Air Guitars are played in the audience, rather than on stage. This series of prints showcased some of the most impressive Air Guitars collected in rock history. From the Air Guitar played during Eric Claption’s solo on November 27th, 1974 at the Olympiahalle in Munich, Germany to the awesomeness of the Air Guitar rocked with Jimi Hendrix during his gig on August 31, 1970 at the Isle of Wight Festival, they’re all there. All of them. Curated for the true Air Guitar aficionado.
Team membersCreative director: Stuart Robinson
Copywriter: Alex Shifrin
Art-director: Sergey Sidorov
Production - Carioca Studio