A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-11-01. All of us are rock stars

AgencyTWIGA
Creative headMikhail Elagin
Author of ideaSergey Fedorov
ProductHendrix Studio - musical rehearsal studios
DescriptionHendrix Studio - musical rehearsal studios, where young bands perfect their skills
Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them
Insight: Young musicians doubt their talent.
Idea: Telling young musicians that there is a rock star in every one of us.
Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.
Team membersMikhail Elagin - creative director, Grant Abovyan - art-director, Sergey Fedorov - copywriter, Mikhail Chebanu - designer