A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-11-04. "Collector" tactical campaign
| Agency | Creative agency "Michurin" |
| Creative head | Irina Metneva |
| Author of idea | Svyatoslav Kobzenko |
| Product | "The Owl", beauty salon |
| Description | Objective: Announcing the intimate waxing service. Solution: through the prism of a womanizer’s hobby of gathering a hair collection from "the very places", we are offering women to escape the fate of becoming one of the objects in his collection. |
| Team members | "Michurin", creative team |
