A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-11-15. "The Impressionists"

AgencyCreative agency "Michurin"
Creative headIrina Metneva
Author of ideaIrina Metneva
SeriesThe Impressionists
Product"Don Pion", flowers delivery
DescriptionObjective: Create an advertising campaign that would single out "Don Pion" among competitors and be remembered by the consumer.
Solution: To present the world-renowned artists Vincent van Gogh and Oscar-Claude Monet customers "Don Pion", saying thus, the flowers are so good that they can write masterpieces. Prints were created in the press, as well as outdoor advertising.
Team members"Michurin", creative team