A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-14-02. Feel Like a Woman
Agency | Not Perfect Y&R I Vilnius |
Creative head | Marius Lukosius |
Author of idea | Stefanija Jokstyte, Ed Nogueira |
Product | Laima Magazine |
Description | Feel Like a Woman. The Laima Magazine campaign encourages women to break out of the stereotypical mold perpetuated by a patriarchal system. Instead of holing up in the home doing the chores, cooking food and other housewife duties, women should get dressed up and head out on the town. Whether its for a simple stroll, meeting up for coffee or heading out to a fancy dinner, the Laima Magazine campaign urges women to do it with stylish confidence. |
Team members | Tomas Kauneckas (Photographer) |