A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-14-02. Feel Like a Woman

AgencyNot Perfect Y&R I Vilnius
Creative headMarius Lukosius
Author of ideaStefanija Jokstyte, Ed Nogueira
ProductLaima Magazine
DescriptionFeel Like a Woman. The Laima Magazine campaign encourages women to break out of the stereotypical mold perpetuated by a patriarchal system. Instead of holing up in the home doing the chores, cooking food and other housewife duties, women should get dressed up and head out on the town. Whether its for a simple stroll, meeting up for coffee or heading out to a fancy dinner, the Laima Magazine campaign urges women to do it with stylish confidence.
Team membersTomas Kauneckas (Photographer)