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K. ADVERTISING CAMPAIGNS

B-15-02. No Ads in Lent

AgencyAdvertising group DL Media
Creative headIgor Borisov
Author of ideaIgor Borisov
ProductSergiev Posad Meat Plant
DescriptionNo ads during Great Lent.
Sergiev Posad Meat Plant

Orthodox (74% of the population of Russia) refuse meat products during Great Lent. Respecting tradition, Sergiev Posad Meat Plant publicly refuses to advertise their products during this period. What he signs his name and logo...
Team membersIgor Borisov, copywriter
Xsenia Khomenko, designer
Natalia Strelkova, CEO