A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
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J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-16-02. Help comes in different ways

AgencyTWIGA
Creative headAnna Gladkova
Author of ideaGalina Fedorenko, Svetlana Pomytkina
Product«Big Change» – the charitable foundation
DescriptionProblem: «Big Change» – the charitable foundation, which provides the graduates of orphan homes with extra education to get prepared for entrance examinations in the universities and helps the children to choose a profession.

Problem: In Russia the help for orphans is mostly material (clothes, books, toys).

Task: to accentuate that the help for orphan homes could be different, to engage people for another kind of charity.

Solution: to stress that the education is another “thing” for orphans which is not less important that material things.
Team membersAnna Gladkova - creative director, Galina Fedorenko - art director, Svetlana Pomytkina - copywriter, Varvara Chernyaeva - designer