A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

B-16-12. Polar Bear

AgencyBBDO Russia Group
Creative headAndres Vergara / Luis Tauffer
Author of ideaAndres Vergara
SeriesWe are one
ProductConservation of Endangered Species Program
DescriptionArctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.
Team membersCreative Directors: Luis Tauffer , Andres Vergara
Art Director: Andres Vergara, Luis Tauffer
Copywriters: Luis Tauffer, Andres Vergara
Illustrator: Kentaro Nagai