A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
BC-01-11. "The Impressionists"
Agency | Creative agency "Michurin" |
Creative head | Irina Metneva |
Author of idea | Irina Metneva |
Product | "Don Pion", flowers delivery |
Description | Objective: To create advertising campaign to distinguish Don Pion from competitors and to be memorized by consumers. Solution: To imagine world famous artists’ Vinsent van Gogh and Claude-Oscar Monet as Don Pion customers telling the story, that flowers are so beautiful that master pieces could be painted. Prints for press placement as well as OOH layouts were created. |
Team members | "Michurin", creative team |