A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

BC-01-11. "The Impressionists"

AgencyCreative agency "Michurin"
Creative headIrina Metneva
Author of ideaIrina Metneva
Product"Don Pion", flowers delivery
DescriptionObjective: To create advertising campaign to distinguish Don Pion from competitors and to be memorized by consumers.
Solution: To imagine world famous artists’ Vinsent van Gogh and Claude-Oscar Monet as Don Pion customers telling the story, that flowers are so beautiful that master pieces could be painted.
Prints for press placement as well as OOH layouts were created.
Team members"Michurin", creative team