A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
BC-03-01. All of us are rock stars
Agency | TWIGA |
Creative head | Mikhail Elagin |
Author of idea | Sergey Fedorov |
Product | Hendrix Studio - musical rehearsal studios |
Description | Hendrix Studio - musical rehearsal studios, where young bands perfect their skills Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us. Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars. |
Team members | Mikhail Elagin - creative director, Grant Abovyan - art-director, Sergey Fedorov - copywriter, Mikhail Chebanu - designer |