A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
BC-03-23. Kerzhakov
| Agency | SpecialOne |
| Creative head | Sergey Kozhara |
| Author of idea | Stanislav Yakovlev |
| Series | Media icons |
| Product | Tickets for the Champions League UEFA 2012/13 group stage |
| Description | The development of the advertising campaign for the promotion of tickets and subscriptions for the Champions’ League matches UEFA. It was necessary to highlight the importancy of the games of FC Zenit in the starting competition. Champions’ League is the most important football competition in the old world. The starting of the group stage means the opening of the European season. It is the season where champions from all over the world are taking part. It is an event with the maximum media covering. All the sport editions are writing about it and all the media companies are posting its news. The idea of the created key visuals is based on the reflection of the attention from the media society to the competition start. In the ads we can see the stars of FC Zenit who are to lead the team. The decision: to apply the collage technique to gather emotional images of the Zenit players. The real newspapers and magazines were bought, with real interviews and articles about chosen players. The suitable pages were transformed in the short fragments and used for the advertising collage development. The final collage became the visualization of the mediaattention to the players and competition on the whole. The players are presented as mediaicons. |
| Team members | Sergey Kozhara Arseny Myshtsyn |
