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BC-05-02. Fisherman s Tales

AgencyBBDO Russia Group
Creative headLuis Tauffer / Andres Vergara
Author of ideaRoman Lych / Evgeny Tsiklauri
ProductCanned Fish
DescriptionMost fishermen like to tell stories about their big catches to their fellow seamen. We all know that probably 99,9% of the times, their stories are lies or that the fishes are much smaller than told to others. Our Bering canned fish is so tasty that our fisherman had to include the can in one of his tales.
Team membersCreative Directors: Luis Tauffer, Andres Vergara
Art Director: Roman Lych, Luis Tauffer
Copywriters: Evgeny Tsiklauri
Photographer: Ale Burset
Art buyer: Giuliana Giora
Retoucher: Diego Speroni