A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-05-01. Art of Ironing

AgencyDDB Russia
Creative headAnna Denisova
Author of ideaAnna Denisova, Ivan Davydov
ProductPhilips ProTouch Steamer, Philips Azur Iron
DescriptionWe created Art of Ironing to promote high-tech equipment for ironing with Phillips: a unique technology that allows us to recreate masterpieces of classic Dutch painting on simple white sheets.We used only Philips
iron and steamer for our work. Without a single drop of paint we created artworks that copied the famous portraits on the virtuously ironed folds only thanks to the play of light and shadow.
Team membersAnna Denisova - Creative Director
Ivan Davydov - Senior Art Director