A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-07-12. Love Beyond Law
Agency | Great Advertising Group |
Creative head | Dmitry Makarov |
Author of idea | Dmitry Makarov |
Series | Stand Up Masculan! |
Product | Masculan condoms |
Description | Something has been off with the culture capital city lately. The people of St. Petersburg, who are used to freely speaking their mind, are tired of taboos and bigotry. That is why Masculan has decided to add some color to the gray Petersburg days using the raw language of posters! Poster responded to the law which violated rights of LGBT community. Placed right in front of the Government building, poster was broadly broadcasted by media, provoking great public response. |
Team members | Creative director - Dmitry Makarov Art director - Pavel Alexeev Copywriter - Andrey Danskov |