A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-07-12. Love Beyond Law

AgencyGreat Advertising Group
Creative headDmitry Makarov
Author of ideaDmitry Makarov
SeriesStand Up Masculan!
ProductMasculan condoms
DescriptionSomething has been off with the culture capital city lately. The people of St. Petersburg, who are used to freely speaking their mind, are tired of taboos and bigotry.
That is why Masculan has decided to add some color to the gray Petersburg days using the raw language of posters!
Poster responded to the law which violated rights of LGBT community. Placed right in front of the Government building, poster was broadly broadcasted by media, provoking great public response.
Team membersCreative director - Dmitry Makarov
Art director - Pavel Alexeev
Copywriter - Andrey Danskov