A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-07-14. First Day of Winter

AgencyGreat Advertising Group
Creative headDmitry Makarov
Author of ideaDmitry Makarov
SeriesStand Up Masculan!
ProductMasculan condoms
DescriptionSomething has been off with the culture capital city lately. The people of St. Petersburg, who are used to freely speaking their mind, are tired of taboos and bigotry.
That is why Masculan has decided to add some color to the gray Petersburg days using the raw language of posters!
For extreme snow showers that collapsed the city with traffic jams Masculan designed a poster, honestly describing the situation.
Team membersCreative director - Dmitry Makarov
Art director - Pavel Alexeev
Copywriter - Andrey Danskov