A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-10-05. Vertical

AgencyBrand On
Creative headBoris Alexandrov
Author of ideaDimitry Panasiuk
ProductFitness club
Description*Tagline — One day of fitness for 10 hryvnias.

One of the largest fitness club chains in Odessa named 'Vertical' has launched a new campaign. The essence of it is that the price of one fitness class till 19th January, 2013 cost 8-15 hryvnias. We tried to solve this task literally — to stylize Hetman Mazepa’s portrait (depicted on the obverse side of 10 Ukrainian hryvnia note) as a bodybuilder, emphasizing the key message — “One day of fitness for 10 hryvnias”.
Team membersBoris Alexandrov, art director
Dimitry Panasiuk, copywriter
Elena Parhisenko, designer
Katerina Drozdovska, designer