A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-10-05. Vertical
Agency | Brand On |
Creative head | Boris Alexandrov |
Author of idea | Dimitry Panasiuk |
Product | Fitness club |
Description | *Tagline — One day of fitness for 10 hryvnias. One of the largest fitness club chains in Odessa named 'Vertical' has launched a new campaign. The essence of it is that the price of one fitness class till 19th January, 2013 cost 8-15 hryvnias. We tried to solve this task literally — to stylize Hetman Mazepa’s portrait (depicted on the obverse side of 10 Ukrainian hryvnia note) as a bodybuilder, emphasizing the key message — “One day of fitness for 10 hryvnias”. |
Team members | Boris Alexandrov, art director Dimitry Panasiuk, copywriter Elena Parhisenko, designer Katerina Drozdovska, designer |