A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-11-02. Ole-Ole

AgencyBBDO Russia Group
Creative headAdrian Ely
Author of ideaVadim Polyakov and Balint Hajagos
ProductInstitutional
DescriptionOBI became the partner of FC “Zenit”. To announce it we created series of works which deliver supporting messages to FC “Zenit”. All works were produced using the craft of OBI. For outdoor 6 craftsmen (mechanics, stained-glass designer, blacksmith, lighter, florist and carpenter) created each in his own technic a letter from “Ole-ole”. The whole installation was placed at Petrovsky stadium where “Zenit” plays its’ domestic games. The photo of the installation was used as the oudoor layout.
Team membersOBI Russia
Manager for Advertising – Elena Naryshkina

BBDO Moscow
Creative Director – Adrian Ely
Copywriter – Vadim Polyakov
Art Director – Balint Hajagos
Strategic Planning Director – Anna Zakharova
Managing Director - Natalia Tsyganova
Account Director - Tamara Vasina
Senior Account Manager – Julia Lelchuk
Junior Account Manager – Katrin Auashria
Producer – Elena Yavorskaya

Hype Production
Producers – Ilya Dzhincharadze, Aleksey Yakubenko
Photographer – Lev Bodrov