A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-11-02. Ole-Ole
Agency | BBDO Russia Group |
Creative head | Adrian Ely |
Author of idea | Vadim Polyakov and Balint Hajagos |
Product | Institutional |
Description | OBI became the partner of FC “Zenit”. To announce it we created series of works which deliver supporting messages to FC “Zenit”. All works were produced using the craft of OBI. For outdoor 6 craftsmen (mechanics, stained-glass designer, blacksmith, lighter, florist and carpenter) created each in his own technic a letter from “Ole-ole”. The whole installation was placed at Petrovsky stadium where “Zenit” plays its’ domestic games. The photo of the installation was used as the oudoor layout. |
Team members | OBI Russia Manager for Advertising – Elena Naryshkina BBDO Moscow Creative Director – Adrian Ely Copywriter – Vadim Polyakov Art Director – Balint Hajagos Strategic Planning Director – Anna Zakharova Managing Director - Natalia Tsyganova Account Director - Tamara Vasina Senior Account Manager – Julia Lelchuk Junior Account Manager – Katrin Auashria Producer – Elena Yavorskaya Hype Production Producers – Ilya Dzhincharadze, Aleksey Yakubenko Photographer – Lev Bodrov |