A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-11-08. "The Impressionists"
Agency | Creative agency "Michurin" |
Creative head | Irina Metneva |
Author of idea | Irina Metneva |
Series | "The Impressionists" |
Product | "Don Pion" flowers delivery |
Description | Objective: Create an advertising campaign that would single out "Don Pion" among competitors and be remembered by the consumer. Solution: To present the world-renowned artists Vincent Van Gogh and Oscar-Claude Monet customers "Don Pion", saying thus, the flowers are so good that they can write masterpieces. Prints were created in the press, as well as outdoor advertising. |
Team members | "Michurin", creative team |