A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-05-07. Rainbow
Agency | Instinct |
Creative head | Roman Firainer, Yaroslav Orlov |
Author of idea | Roman Firainer, Yaroslav Orlov |
Product | Catalogue |
Description | New communication campaign "New life of/at home". Can you imagine how even small updates with textiles can add color and breathe new life into your home! We start from a very famous kids poem, made of 7 words which help learn standard 7 colors of the Rainbow. And we kicked it even further with more new lines - to represent the endless variety of colors, textures, patterns. |
Team members | Creative Director: Roman Firainer, Yaroslav Orlov Digital Creative Director: Nikolay Fabrika Client Service Director: Marina Vershinina Account Director: Anna Glinkina Art Director: Ljungberg David Art Director: Demkin Maksim Copywriter: Kucherenko Svetlana |