A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-13-03. Legenda
| Agency | DDVB |
| Creative head | Denis Lipa |
| Author of idea | Olga Rysina |
| Product | Development company |
| Description | Background: Legenda Intelligent Development creates a new category of “smart” flat planning. "Smart" means a rejection from absurd corridors, disproportionate rooms, illogical angles ... As a result, it becomes possible to get much more storage space from common square meters. Challenge: To exaggerate the problem of awkward plans for appartements, claiming "smart" decision of Legenda Intelligent Development. Solution: We developed neologisms that emphasize the need for personal space for each member of the family in accordance with their interests. The proposal from the Legenda - it's a smart plan for those who can not sleep in livingBEDROOM, not work in cabiNURSERY or for those, who do not have enough space in wardrobeHALL. |
| Team members | Denis Lipa - creative director Daria Kaurtseva - art director Olga Rysina - copywriter Denis Goloveshkin - art director Dmitry Bystrov - project coordinator |
