A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-14-07. Businessmen
| Agency | IQ marketing |
| Creative head | Natalia Stepanuk |
| Author of idea | Evgen Golovan |
| Series | Read before making a decision |
| Product | Business newspaper "Vedomosti" |
| Description | Businessmen don’t make any decisions… until they read "Vedomosti" Idea: Business newspaper “Vedomosti” is a source of important and objective information, which helps making right business decisions. We deliver this message with the provocative statements, which make play with the Russian realities, where even public authorities and large corporate business representatives don’t make independent decisions without the Kremlin’s approval. PS. The largest resonance was caused by the copyright «Businessmen don’t make any decisions… until they read Vedomosti», because “Businessmen” (in Russian “Коммерсантъ”) is the title of the main competitor. |
| Team members | Agency IQ marketing: General Director: Natalya Stepanuk Senior Copywriter: Evgen Golovan Client: Director of marketing: Jamilya Iskandyarova Senior brand manager: Evgeniya Gulyaeva |
