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C-16-04. Outbred dogs

AgencyG2 Russia
Creative headAndrew Ushakov 
Author of ideaDenis Popov, Julia Karimova 
ProductKIND HANDS FOUNDATION
DescriptionDogs breeds are something very relative. Outbred dogs are able to be good friends, bring slippers, search for lost things and, especially, love you - as well as the pure-bred.

To dramatize the idea we invented new “unique” breeds of dog: hybrid-words that in a cute funny way combine parts of breed names with personal characteristics of outbred dogs.
Team membersСreative director: Andrew Ushakov 
Senior art-director: Denis Popov 
Senior copywriter: Julia Karimova 
Designer: Dmitry Fishman 
Photography: Darya Pushkareva 
Client service director: Maria Kovaleva 
Account manager: Irina Makarova