A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-16-16. I hope my light will guide me to them
Agency | childcare fund "The Road to Children" |
Creative head | Dima Gushchin & Daria Agapova |
Author of idea | Dima Gushchin & Daria Agapova |
Series | The children are waiting |
Product | "The Road to Children" childcare fund |
Description | The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. |
Team members | Director / Producer: Sergey Polishuk Art Director / Copywriter / Illustrator: Daria Agapova Photography: Dima Gushchin Style & makeup: Louiza Potapova Cardboard art: Anastasia Vinogradova |