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C-16-23. Taxi-drivers

AgencyAnyBodyHome
Creative headMihail Perlovsky
Author of ideaIlya Chekalev
SeriesTaxi-drivers
Productanti -alcohol campaign
DescriptionAll of us have encountered a taxi-driver repeatedly: a favorite chanson, smoky salon, ribbons or another decorative things on the front mirror, the irrepressible desire to communicate, and often, the account is not in your favor. Yes, most of them are not angels. But every taxi-driver will save you from a deadly disaster - driving being drunk. We showed the typical taxi-drivers, as they are in the raw and encouraged people still use their services in spite of light inconveniences.
Team membersIlia Chekalev - strategic Director
Alla Botvich - senior art Director
Olga Aziukina - art Director
Alexandra Shusharina - copywriter