A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-17-05. DANGEROUS SHOPPING

AgencyFriends Moscow
Creative headArina Avdeeva, Denis Eliseev
Author of ideaMitya Katkin, Ilya Torgovnikov
ProductSchool of self-defense "BULAT"
DescriptionIdea: An ability to stand for yourself makes you fearless. To promote a school of self-defense “Bulat”, we chose quite a challenging audience and placement. We placed in the official store of one football team a jersey of its rival football team.

Results: One day after the placement of the jersey our promo action received heavy media coverage. 1 jersey. 523 publications in mass media and social networks. More than 1 million audience contacts.
Team membersDesign: Alexander Zavatskiy, Alexey Pushkarev
Creative producers: Teymur Aliev
Production: Egor Fomin (Daddy’s Film)