A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-17-10. Sneakers Cage
Agency | G2 Ukraine |
Creative head | Andrew Ushakov, Alexey Morozov |
Author of idea | Yuri Kabasin |
Product | Sport Life fitness club |
Description | In spring not only nature awakens – even sneakers start singing, encouraging you to get fit at Sport Life fitness clubs. So we placed the “Sneaker cages” with speakers and mp3 player in sport equipment stores across the city. Every 15 minutes our sneakers started singing like birds, drawing attention to themselves. |
Team members | G2 Ukraine Creative Director — Andrew Ushakov, Alexey Morozov Copywriter — Yuri Kabasin Designer — Vlad Donin |