A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

C-17-10. Sneakers Cage

AgencyG2 Ukraine
Creative headAndrew Ushakov, Alexey Morozov
Author of ideaYuri Kabasin
ProductSport Life fitness club
DescriptionIn spring not only nature awakens – even sneakers start singing, encouraging you to get fit at Sport Life fitness clubs.
So we placed the “Sneaker cages” with speakers and mp3 player in sport equipment stores across the city. Every 15 minutes our sneakers started singing like birds,
drawing attention to themselves.
Team membersG2 Ukraine
Creative Director — Andrew Ushakov, Alexey Morozov
Copywriter — Yuri Kabasin
Designer — Vlad Donin