A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-17-13. Snow HeliPrinter
Agency | Full Contact/Tabasco |
Creative head | Alexander Smirnov |
Author of idea | Alexander Smirnov |
Product | E-shop of skiing equipment |
Description | Extreme winter sports require extreme advertising especially after extreme snowfall that happened in Kyiv, Ukraine in March 2013. While the capital of Ukraine was enjoying streets that become playgrounds for skiers and snowboarders, we used this chance and promoted e-shop of skiing equipment “skimarket.ua”. We promoted e-shop of skiing equipment “skimarket.ua” with a unique technology – “Snow HeliPrinter”. 2-meters clich? with e-shop name “skimarket.ua” was attached to drone helicopter, which printed it on snow areas visible to anyone, but reachable by extreme sports fans only. |
Team members | Tatyana Kovalyova, director Oleg Filippov, production manager Anna Mikolaenko, traffic manager Alexander Smirnov, creative director Olena Sukhanova, director Oleg Zavgorodnyy, copywriter Svetlana Gorovenko, art-director Katerina Maslyaeva, producer |