A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-17-15. Fences Do Good
Agency | Kaffeine Communications |
Creative head | Dima Tsapko, Anze Jereb |
Author of idea | Dima Tsapko |
Product | Healthy Nutrition |
Description | Unfortunately, our city is a city of fences. You can find them almost everywhere: parks, governmental buildings, kindergartens, playing fields etc. We decided to use this disadvantage as a media. Finally, it must do someting for good. We developed series of illustrations with dangerous food and put them behind the bars. Moreover, on behalf of ‘100 Rokiv’ diet clinic, we warned people be kept out of the terrirory of junk food. Thus we had to develop sticker and glued it directly to the bars. Now, the both sides are happy: client with cheap innovative media; agency with solution, how to turn lousy fences into a help for society. |
Team members | Roman Davydyuk, Dima Tsapko / art-direction Nadya Skrynnyk / copywriting |