A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
D-03-08. Repka
| Agency | "Novoe Radio" |
| Creative head | Baushina E. |
| Author of idea | Tobolin S. |
| Product | Dental clinic “Dentko” |
| Description | Based on Russian folk tale “Turnip” (turnip sounds as “repka” which is very alike with “dentko”). All phrases sound similar with folk tale phrases (but do not follow the sense of the tale). The background track is Russian folk music. A man’s voice (bouncy): The Grandpa’s … (pause) … health broke down! The diagnosis was – paradontosis! Which clinic to choose for therapy? Granny votes for “Dentko”! Granddaughter votes for “Dentko”! Dog votes for “Dentko”! Cat votes for “Dentko”! Mouse votes for “Dentko”! Grandpa scratched his head and went to dental hospital “Dentko”! Contact phone number 110-12-12 |
| Team members | Baushina E. Idelchik A. Timoshkin A. |
