A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
D-05-03. Brains
| Agency | Alexander Semin |
| Creative head | Alexander Semin |
| Author of idea | Alexander Semin |
| Product | Official social advertising against illegal taxis |
| Description | a series of radio spots created at the initiative of the Department of transport and development of road infrastructure within the framework of the communication program to promote a culture of movement by road in Moscow and focus attention on the problem of illegal taxis and illegal parking. Heroes of jingles - collecting images of ordinary Muscovites, who brought "to handle" the situation. They are hard and honestly tell people of the city: "I'll rent a truck and smash mirrors of cars, which parks second row", "I will buy a nail and I will scratch on the car to the boor parking near an entrance",the girl got into accident and is clamped in salon of illegal taxi driver, the little boy asks to park correctly because to it there can't arrive the little boy asked to park properly, because to him can not come "first aid" Sound of the braking car. Door opening. Girl: Drive me to the subway. Two hundred rubles, ok? Taxi driver: And you aren't afraid? Girl: What are you talking about?! I have no relatives and no friends. I have no sense of fear and and no self-preservation instinct. I even have no brains! Taxi driver: So let's go! Announcer: Have any brains? Use a legal taxi! Department Transport and Development of road and transport infrastructure of the city Moscow. |
| Team members | Screenplay: Alexander Semin Director: Alexander Semin Producer: Alexander Semin Video production: WE ARE 73 Cinematographer: Denis Firstov Executive Producer: Gleb Gritsuk Production Designer: Nikita Sysoev Costume Design: Olga Pankina Film Editing : Mary Em Group Director: Roman Zawadzki Line Producer: Tatiana Rubina |
