A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
DC-01-02. Veteran
| Agency | GForce/Grey Affiliated Agency |
| Creative head | Yuri Shmyg - Associate creative Director |
| Author of idea | Boris Klimov - Creative idea, Ibragim Gulyamov - Creative idea, Alua Imangaziyeva - Creative idea, Marina Korobova - Copywriter |
| Product | "Duracell" battery |
| Description | Duracell battery can change many professions during their "life", but still continue to work. "That's the way it is – you live your life – but once you start recollecting your memories – you realize how many things happened... What a wild youth! I had so much energy – one car crash after another. The roar of the engines was pure music for me. Back then we also had the energy to play rock-n-roll. So many records were played, uh-oh! Then – the army – not for whimps. Flying a combat chopper! Flight hours – over the top! Almost all my power was ground down(wound) by the propeller. Hmm-hmm (coughing). Who’s gonna employ you after the army? A photo camera came to hand. So half of my life I shoot the shutter. Now? I just lie on a couch and click the remote. But I can feel my alarm clock will go off soon! (I heard they're gonna put me into an alarm clock soon.) Duracell – Long story. Lasts 10 times longer." |
| Team members | Sergey Dobrydnev - Creative Director Yuri Shmyg - Associate creative Director Marina Korobova - Copywriter Sergey Denisov - Strategic Planner Yuliya Tushina - Client Service Director Zhanar Zainullina - Account Director Annet Rastopchina - Account Executive Boris Klimov - Creative idea Ibragim Gulyamov - Creative idea Alua Imangaziyeva - Creative idea Vladimir Tolokonnikov - Voice |
