A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
DC-01-08. Writer
| Agency | Instinct |
| Creative head | Yaroslav Orlov/Roman Firainer |
| Author of idea | Victor Lobytsyn/Sergey Musorin |
| Series | One's own view on things |
| Product | multi-media magazine/society |
| Description | Snob – is a multi-media magazine/society for the people whose vision and approach to life never base on the opinion of the majority or daily political context. They always have their own point of view on to any issue even if it defers from common position. Radio for SHOKOLAD and RELAX FM radio stations We hear resonant metallic impact sounds that get louder and louder. The sound of a disc grinder cutting through metal. Then the sound of a working welding machine is added, and all the sounds become dull, with a long and resounding echo. VO: That was a passage from the ''Snow-covered London'' statuary group by Andrey Bartenyev, a famous Russian painter. A pause... There is a level of perception that is common for everybody. You have to go deeper to see the difference. Snob. One's own view on things! |
| Team members | Creative Director: Yaroslav Orlov/Roman Firainer Copywriter: Victor Lobytsyn Art director: Sergey Musorin Business Development Manager: Olga Shkurenkova |
