A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

DC-03-01. Veteran

AgencyGForce/Grey Affiliated Agency
Creative headYuri Shmyg - Associate creative Director
Author of ideaBoris Klimov - Creative idea, Ibragim Gulyamov - Creative idea, Alua Imangaziyeva - Creative idea, Marina Korobova - Copywriter
Product"Duracell" battery
DescriptionDuracell battery can change many professions during their "life", but still continue to work.
"That's the way it is – you live your life – but once you start recollecting your memories – you realize how many things happened...

What a wild youth! I had so much energy – one car crash after another. The roar of the engines was pure music for me.
Back then we also had the energy to play rock-n-roll. So many records were played, uh-oh!
Then – the army – not for whimps. Flying a combat chopper! Flight hours – over the top! Almost all my power was ground down(wound) by the propeller. Hmm-hmm (coughing).
Who’s gonna employ you after the army? A photo camera came to hand. So half of my life I shoot the shutter.
Now? I just lie on a couch and click the remote. But I can feel my alarm clock will go off soon!
(I heard they're gonna put me into an alarm clock soon.)

Duracell – Long story.
Lasts 10 times longer."
Team membersSergey Dobrydnev - Creative Director
Yuri Shmyg - Associate creative Director
Marina Korobova - Copywriter
Sergey Denisov - Strategic Planner
Yuliya Tushina - Client Service Director
Zhanar Zainullina - Account Director
Annet Rastopchina - Account Executive
Boris Klimov - Creative idea
Ibragim Gulyamov - Creative idea
Alua Imangaziyeva - Creative idea
Vladimir Tolokonnikov - Voice