A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

DC-04-03. BOOKS


Agency	AIDA Pioneer
Creative head	DMITRY APOLENIS
Author of idea	TATYANA SHVARTSKOPF
Product	CHILDREN'S BOOKS STORE "AZBUKA-UMA"
Description	The children’s book online store required a unique outstanding promo radio spot, that would be catchy for modern parents and would stimulate purchases in spite of unfavorable rotation conditions. The promo shows a typical family situation between dad and son. In a funny tone father’s down-to-earth approach contrasts with child’s spiritual appetite for reading. Besides, the ad contains Year of the book greetings, which emphasizes the funny side of the situation. Translation: – Yeap, son, now we are going to nail this plank. Give me please the hammer… Oh, “bluaha-muha” (in Russian it’s a words, that people say when something unpleasant suddenly happens) – “Zekatuha”! (Muha-Zekatuha is a character of children’s verses)... [The girl is reading a verse.] – We want to felicitate you with the Year of the book! Read more! Read at any time! Favorite fairy tales and verses in the online shop “Asbuka Uma”. “Asbuka Uma” – clever goods for an early development of a child.
Team members	DIRECTOR ELENA BAUSHINA

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