A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-01-24. Bright life online
| Agency | Linea12/ETC |
| Creative head | Yuriy Yudenko |
| Author of idea | Alyona Medvedyeva |
| Product | Broadband Internet access |
| Description | The “Bright life online” TV commercial invites the viewer to join the vivid holiday of life with the high-speed access to the worldwide web, to discover the new possibilities and to see the world from a completely new angle. The idea is based on the story of a man, who walks the same route day by day, living a life of bore and monotony, while the real feast of colors, music, dance and great mood swirls just in two steps down from him. There’s nothing easier than to break the circle of routine and dullness and to become a part of this bright life, that one and a half million of Ukrainians have already shared. |
| Team members | Agency: Yuriy Yudenko – Chief Operating Officer Larisa Mazhnikova – Account Director Nikita Titov – Art Director Dmitry Merkulov – Copywriter Alyona Medvedyeva – Copywriter Production House 23/32: Eli Sverdlov - Director of photography Alexander Cherniavsky - Executive Producer Masha Fabrichnikova - Producer Masha Khalpakhchi – 1st AD |
