A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-01-29. Prom.ua Safe


Agency	ESSE Production House
Creative head	Mykhail Kryvoruk
Author of idea	Mykhail Kryvoruk, Vitaliy Ivko, Vera Tischenko, Irina Boyko
Series	Prom.ua
Product	Prom-ua - all ukrainian trade center in the internet
Description	Prom.ua allows one to choose from a huge amount of proposals - more than2,3 million products and services from 90 thousand companies. The variety of the available products became the base for the campaign, developed by the agency "Any products for any situation" - a series of television commercials and outdoor advertisements. The campaign clearly and precisely illustrates the necessity of the products that are available at Prom.ua in the context of various life situations.
Team members	Prom.ua Marketing director: Oksana Zhuravel Руководитель направления маркетинга для покупателей: Maria Popko Директор по развитию бизнеса: Denis Horovoy Scholz & Friends Kyiv Creative director: Mykhail Kryvoruk Art-director: Vitaliy Ivko Copywriter: Vera Tischenko, Irina Boyko Design: Lena Tverdokleb, Andrii Matsenko Project Managers: Marina Rozenbush, Maryana Zelenko Esse House Production Director: Aleksey Say Director of Photography: Tuomo Virtanen Executive producer: Vitaliy Sheremetiev Producer: Olga Nepomenko Assistant producer: Kristina Khristova, Anastasiya Ivashchuk Production designer: Nikolai Kishchuk

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