A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-02-07. Big People


Agency	OutOfTheBox
Creative head	Pavel Mordyukov (Creative director / OutOfTheBox)
Author of idea	Alla Eliseeva (Art Director / OutOfTheBox) Liza Shelegova (Copywriter/OutOfTheBox)
Product	big-people.org
Description	At the moment more than 90% of charity foundations in Russia help ONLY children. If you are over 18, your chances of getting help are close to zero! In order to attract people's attention to this issue we made an interactive video for YouTube. This video promotes the website (big-people.org), which unites charity foundations that help adults. Please switch on the subtitles while watching! Video on YouTube www.youtube.com/watch?v=LEaL61YPH5I Link to the video case vimeo.com/59976875 ссылка на русский кейс на youtube www.youtube.com/watch?v=HUgqzjbVKJE
Team members	Pavel Mordyukov (Creative director / OutOfTheBox) Alla Eliseeva (Art Director/OutOfTheBox) Liza Shelegova (Copywriter/OutOfTheBox) Dmitry Lanskoy (Executive producer / TrehmerPRO) Rafael Lopez Saubidet (Director) Alexander Savitskiy (General producer / TrehmerPRO) Anna Kostyaeva (Agency producer / OutOfTheBox) Vlad Opelyants (DOP) Dmitriy Venikov (General producer / TrehmerPRO) Ognjen Knezi (1st AD)

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