A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
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E-02-16. Chumak, ketchup for kids (Night, Dinner, Cartoons)
Agency | 23/32 Films |
Creative head | 23/32 Films |
Author of idea | Ogilvy & Mather Ukraine |
Product | ketchup |
Description | “You’ll get over it!”, “Who wants to get his hands smacked?!” “Ohhh, somebody’s gonna get it!” These words are well known to every child. But justice prevailed. Now we have other rules around the table. It’s rational: Ketchup for kids, because it is not for adults! Secondly, it is natural: no dyes, preservatives and starch. And besides, it has a delicate flavor, without the cayenne pepper and other hellishly mixtures. |
Team members | Client: TM Chumak senior manager: Andrey Kravets marketing director: Oleg Antonenko agency: Ogilvy & Mather Ukraine creative director: Aleksandra Doroguntsova art-director: Taras Dzendrovsky, Tatiana Shapoval copywriter: Evgeniya Dzyubenko producer: Irina Pigal account manager: Yana Karymova managing director: Viktor Ishkov Production: 23/32 Films director: Bruce Hurwit DoP: Nick Sawyer producer: Mariya Panasyuk executive producer: Lesya Sichkina edit: Aleksandr Chorny post-production: Chimney sound: Propeller Studios |