
Agency	BBDO Russia Group
Creative head	Adrian Ely
Author of idea	Vadim Polyakov and Balint Hajagos
Product	Institutional
Description	OBI became the partner of FC “Zenit”. To announce it we created series of works which deliver supporting messages to FC “Zenit”. All works were produced using the craft of OBI. For outdoor 6 craftsmen (mechanics, stained-glass designer, blacksmith, lighter, florist and carpenter) created each in his own technic a letter from “Ole-ole”. The whole installation was placed at Petrovsky stadium where “Zenit” plays its’ domestic games. All the process was filmed and the documentary video was edited. It was published online (on the website of the project and YouTube channel).
Team members	OBI Россия / OBI Russia Manager for Advertising – Elena Naryshkina / Менеджер по рекламе - Елена Нарышкина BBDO Moscow Creative Director – Adrian Ely / Креативный директор - Эдриан Эли Copywriter – Vadim Polyakov / Копирайтер - Вадим Поляков Art Director – Balint Hajagos / Арт-директор - Балинт Хайягос Strategic Planning Director – Anna Zakharova / Директор по стратегическому планированию – Анна Захарова Managing Director – Natalia Tsyganova / Наталья Цыганова - Управляющий директор Account Director - Tamara Vasina / Директор по работе с клиентами - Тамара Васина Senior Account Manager – Julia Lelchuk / Старший менеджер по работе с клиентами - Юлия Лельчук Junior Account Manager – Katrin Auashria / Младший менеджер по работе с клиентами - Катрин Ауашриа Producer – Elena Yavorskaya / Продюсер - Елена Яворская Music Producer – Igor Medvedev / Музыкальный продюсер - Игорь Медведев Hype Production Producers – Ilya Dzhincharadze, Aleksey Yakubenko / Продюсеры - Илья Джинчарадзе, Алексей Якубенко Director – Roman Jirnih / Режиссер - Роман Жирных DOP – Vladimir Ushakov / Оператор - Владимир Ушаков Eastaste Composer and producer – Csaba Kalotas Music Supervisor – Renato Horvath

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