A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-03-13. Chicken Shake
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Leo Burnett Moscow |
Product | Chicken Shake seasonal product |
Description | Pour! Shake! Mix! Bite! Leo Burnett Moscow was asked to come up with a campaign for McDonald’s Russia to launch a new chicken snack called Chicken Shake. The proper way of eating it: open the bag, add some spices, close the bag and give it a good shake to spice up the chicken. Its Japanese roots (Shaka Shaka Chicken was previously launched in McDonald’s Japan) and interactive way of consumption have inspired us to shoot a film that would feel like a perfect fit for Japanese TV – thus breaking the clutter on much less vivid Russian channels. Please do not watch it more than 42 times in a row. Thanks. |
Team members | Executive Art Director: Selim Unlusoy Art Director: German Kapitonov Copywriter: Ivan Dergachev Designer: Anna Leushina Design Studio Creative Director: Dmitry Jakovlev |