A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-03-13. Chicken Shake

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaLeo Burnett Moscow
ProductChicken Shake seasonal product
DescriptionPour! Shake! Mix! Bite!
Leo Burnett Moscow was asked to come up with a campaign for McDonald’s Russia to launch a new chicken snack called Chicken Shake. The proper way of eating it: open the bag, add some spices, close the bag and give it a good shake to spice up the chicken. Its Japanese roots (Shaka Shaka Chicken was previously launched in McDonald’s Japan) and interactive way of consumption have inspired us to shoot a film that would feel like a perfect fit for Japanese TV – thus breaking the clutter on much less vivid Russian channels.
Please do not watch it more than 42 times in a row. Thanks.
Team membersExecutive Art Director: Selim Unlusoy
Art Director: German Kapitonov
Copywriter: Ivan Dergachev
Designer: Anna Leushina
Design Studio Creative Director: Dmitry Jakovlev