A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-04-01. Hands of Support

AgencyBBDO Russia Group
Creative headAdrian Ely
Author of ideaVadim Polyakov and Balint Hajagos
ProductInstitutional
DescriptionOBI became the partner of FC “Zenit”. To announce it we created series of works which deliver supporting messages to FC “Zenit”. All works were produced using the craft of OBI. For outdoor 6 craftsmen (mechanics, stained-glass designer, blacksmith, lighter, florist and carpenter) created each in his own technic a letter from “Ole-ole”. The whole installation was placed at Petrovsky stadium where “Zenit” plays its’ domestic games. All the process was filmed and the documentary video was edited. It was published online (on the website of the project and YouTube channel).
Team membersOBI Россия / OBI Russia
Manager for Advertising – Elena Naryshkina / Менеджер по рекламе - Елена Нарышкина

BBDO Moscow
Creative Director – Adrian Ely / Креативный директор - Эдриан Эли
Copywriter – Vadim Polyakov / Копирайтер - Вадим Поляков
Art Director – Balint Hajagos / Арт-директор - Балинт Хайягос
Strategic Planning Director – Anna Zakharova / Директор по стратегическому планированию – Анна Захарова
Managing Director – Natalia Tsyganova / Наталья Цыганова - Управляющий директор
Account Director - Tamara Vasina / Директор по работе с клиентами - Тамара Васина
Senior Account Manager – Julia Lelchuk / Старший менеджер по работе с клиентами - Юлия Лельчук
Junior Account Manager – Katrin Auashria / Младший менеджер по работе с клиентами - Катрин Ауашриа
Producer – Elena Yavorskaya / Продюсер - Елена Яворская
Music Producer – Igor Medvedev / Музыкальный продюсер - Игорь Медведев

Hype Production
Producers – Ilya Dzhincharadze, Aleksey Yakubenko / Продюсеры - Илья Джинчарадзе, Алексей Якубенко
Director – Roman Jirnih / Режиссер - Роман Жирных
DOP – Vladimir Ushakov / Оператор - Владимир Ушаков

Eastaste
Composer and producer – Csaba Kalotas
Music Supervisor – Renato Horvath