A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-05-04. Robbery


Agency	DDB Ukraine
Creative head	Vladislav Kunets
Author of idea	Eugene Gryaznov, Vladislav Kunets
Product	Value offer from McDonald's
Description	A guy gets robbed by the monkey. After long and exhausting chase the guy is tired and wants to have a snack. But the monkey has his wallet! It doesn’t matter. To have a snack at McDonald’s all you need is some change!
Team members	DDB Ukraine Creative group head / Art Director – Vladislav Kunets Copywriter – Eugene Gryaznov Strategic Planning Director – Yuliya Yashina Account Director – Anna Zaytseva?Senior Account Manager – Ekaterina Reznikova McDonald’s Ukraine Sergii Bratusov – Marketing Director Yuliya Badritdinova –Marketing Manager Production Production Company – ESSE HOUSE Production, Executive producer – Vitaliy Sheremetiev Producer – Marianna Novikova Assistant Producer – Nastya Ivaschuk Director/DoP – Dick Buckley 1AD – Denis Shvets Production Designer – Katya Platovskaya, Sergei Grekov Stylist – Valik Bren Make-up – Sveta Muzika Edit – Yura Gruzinov Post-production – Yura Kovtun SFX, Music – Propeller Studio Color Correction – Coffee Post Cast – Pavel Buryak & Macho Lapunder

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