A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-05-10. Statistic
| Agency | Publicis Visage |
| Creative head | Olesya Drashkaba |
| Author of idea | Tania Yakunova, Vlad Voitsekhovski |
| Product | Nescafe 3in1 |
| Description | Brief: Create a TV campaign that would harmoniously continued Nescafe 3in1 previous campaign "Make mistakes, just never stop". The idea: NESCAFE counts victories. When a person faces problem, he also faces the inner loneliness. We want to show young people that they are not alone with their problems in this world. Every day, thousands of people make mistakes and fail and this is absolutely normal. But it ‘s important not to stop! After all every moment, millions of people win! And every day, with every cup of NESCAFE 3in1 thousands and thousands times prove that the main thing is not to give up. |
| Team members | Art-director: Vlad Voitsekhovski Copywriter: Tania Yakunova Creative Director: Olesya Drashkaba |
