A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-06-03. Lift
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Tanya Moseeva, Alexander Bazhenov |
Product | Dixy |
Description | Dixy as a good neighbor is always located nearby. You don't need to take a car to get it so you could visit it everyday to buy some everyday meal of consistently high quality. The aim of the new image campaign was to support the "good neighbor" strategy. |
Team members | Creative director: Stuart Robinson Account director: Maxim Kouznichenkov Account executive: Julia Kalugina CW: Tanya Moseeva AD: Alexander Bazhenov Agency producer: Medea Arshba Production: Bazelevs Director: Michael Baumbruck Song: Composer: Oleg Karpachev Singer: Yana Sverdlova Lyrics: Tanya Moseeva |