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E-06-09. Advice for drivers

AgencyVGNC digital video agency
Creative headAleksey Sobolev, Misha Koroteev
Author of ideaMisha Koroteev
ProductBridgestone Blizzak
DescriptionAdvice for drivers
The task: to demonstrate the quality of Blizzak winter tires, and to show how drivers should act to avoid problems on the winter roads.
The idea: main character - the tires, shooting  location - ice arena, car driver - a professional racer and advice for drivers demonstration - "live animation".
The animation was created "live": we glued the illustrations on board of the arena, the camera was griped to a car which was driving along the board with illustrations on it, the camera filmed illustrations that during the drive turned into a "frame animation."
Team membersSPN Ogilvy - agency
Misha Koroteev - director, DOP
Aleksey Sobolev - director, DOP
Anna Soboleva - executive producer
Daria Rosyuk - producer
Boris Petrenko - production manager
Misha Koroteev - sound design