A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-06-25. Moscow Winter

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaLeo Burnett Moscow
SeriesSady Pridonya Hymns
ProductSady Pridonya fruit juice
DescriptionIn this campaign we decided to let people know that Sady Pridonya, the only fruit juice manufacturer to have their very own apple orchards, know each of their apples, so to say, in person. So to demonstrate the individuality of each variety, we made a musical clip for four of them, each represented with a unique musical and graphic style.
Team membersExecutive Creative director: Mikhail Kudashkin
Creative director: Natalia Smelova
Art Director: Maria Gladkova
Copywriter: Natalia Smelova, Mikhail Kudashkin
Designer: Kirill Sirotin
Head of TV production: Oksana Severin
Producer: Yulia Lartseva