A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-07-01. Hansa.Estetikum
Agency | TWIGA |
Creative head | Mikhail Elagin |
Author of idea | Alexei Fedonin, Semen Galkin |
Product | Household appliances Hansa |
Description | Product: large household appliances. Brand positioning: combination of modern technology and design Idea: Estetikum = Aesthetics + Smart Technology Solution: TV commercial where visual parallels - transitions between the attributes of the world of high fashion and home appliance Hansa details were made and also were emphasized their semantic differences: as opposed to fashion, which is just beautiful, the technique Hansa is also functional. |
Team members | Mikhail Elagin - creative director, Alexei Fedonin - art-director, Semen Galkin - copywriter, Grant Abovyan - art0director, Mikhail Chebanu - designer |