A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

E-07-01. Hansa.Estetikum

AgencyTWIGA
Creative headMikhail Elagin
Author of ideaAlexei Fedonin, Semen Galkin
ProductHousehold appliances Hansa
DescriptionProduct: large household appliances.

Brand positioning: combination of modern technology and design

Idea: Estetikum = Aesthetics + Smart Technology

Solution: TV commercial where visual parallels - transitions between the attributes of the world of high fashion and home appliance Hansa details were made and also were emphasized their semantic differences: as opposed to fashion, which is just beautiful, the technique Hansa is also functional.
Team membersMikhail Elagin - creative director, Alexei Fedonin - art-director, Semen Galkin - copywriter, Grant Abovyan - art0director, Mikhail Chebanu - designer