A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
E-07-05. ZIC XQ
| Agency | Cheil Russia |
| Creative head | Nikita Ogurtsov |
| Author of idea | Алексей Смирнов |
| Product | ZIC XQ motor oil |
| Description | We personalized ZIC XQ values in a brave "warrior" against horrible monsters harming your car's engine and we need a realistic, the most impressive picture. We created a character "Genie" and bright, expressive monsters symbolizing winter severe cold and sizzling heat. High quality interiors and subtle plastic of movements make the battle between Genie and monsters even more realistic |
| Team members | art director Alexey Smirnov copywriter Elena Kukhovar Production Giantstep VFX supervisor - Jaewook Park producer - Victoria Park |
